I’m Kate Schmitz (formerly Michels), an experiential marketing leader with 15+ years creating high-impact brand activations and partnerships for global clients. From Super Bowl hospitality to international culinary experiences, I specialize in blending strategy, creativity, and flawless execution to bring ambitious ideas to life. Learn more about me.

2025 | ITHF | Induction Ceremony Weekend

2025 | MICHELOB ULTRA | PGA TOUR

2025 | MICHELOB ULTRA | PGA CHAMPIONSHIP
2024 | BREEDERS' CUP | BCWC DEL MAR

2024 | TTU | CAMPAIGN LAUNCH WEEKEND

2024 | REMARKABLE | PR LAUNCH

2023 - 2024 | CABO WABO | NASCAR

2023-2024 | CHASE SAPPHIRE | GLOBAL GUEST CHEF COLLABORATION SERIES

2023 | MARRIOTT | JW MARRIOTT CAMPAIGN LAUNCH

2023 | CHASE SAPPHIRE | HOT LUCK FOOD FESTIVAL

2022 | CHASE SAPPHIRE | DOMINIQUE ANSEL FOOD TRUCK
